Market Insights Advertising & Media Sports

Baseball

South Korea

Revenue in the Baseball market is projected to reach €393.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.31%, resulting in a projected market volume of €463.20m by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €56.30 in 2024.
In the Baseball market, the number of users is expected to amount to 8.6m users by 2029.
User penetration in the Baseball market will be at 13.5% in 2024.

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Analyst Opinion

The South Korean Sports market, specifically in baseball, has seen a minimal growth rate due to factors such as decreasing media coverage, limited merchandise options, and high ticket prices. However, the increasing popularity of digital technologies and online services among consumers may potentially drive growth in the future. Additionally, heightened health awareness and convenience in accessing these services may also contribute to the markets growth.

Customer preferences: Engaging in live sports viewing has become a popular leisure activity in South Korea, with an increasing preference for online streaming platforms and virtual fan experiences. This trend has been positively influenced by the rise of esports and the popularity of mobile gaming among younger demographics. As online fan communities continue to grow and diversify, there is also a growing demand for collectible merchandise and interactive virtual reality experiences, providing a new realm of engagement for both fans and players alike.

Trends in the market: In South Korea, the baseball market is experiencing a rise in digital streaming, with more fans tuning in to online broadcasts of games. This trend is significant as it allows for a larger reach and engagement for the sport, and provides potential revenue opportunities for both broadcasters and teams. Additionally, there is a growing trend of integrating technology into the fan experience, such as virtual reality and augmented reality experiences at stadiums. These innovations have the potential to enhance the overall viewing experience and attract a younger, tech-savvy audience to the sport. Furthermore, with South Koreas success in the international baseball scene, there is potential for the country to become a major player in the global baseball market, providing opportunities for both domestic and international stakeholders.

Local special circumstances: In South Korea, the Baseball Market is heavily influenced by the countrys strong passion and deep-rooted love for the sport. Baseball is considered the national pastime and has a long history in the country, with many popular professional teams and a dedicated fan base. This cultural attachment to the sport has resulted in a high demand for baseball merchandise and tickets, making it a lucrative market for both local and international brands. Additionally, the prevalence of advanced technology in South Korea has led to the integration of virtual and augmented reality experiences in baseball games, offering unique and immersive experiences for fans and driving further growth in the market.

Underlying macroeconomic factors: The Baseball Market in South Korea is heavily influenced by macroeconomic factors such as the countrys economic health, global economic trends, and fiscal policies. South Korea has a strong and stable economy, with consistent growth over the years. This has created a favorable environment for the Sports market, including baseball, as consumers have disposable income to spend on leisure and entertainment activities. Additionally, South Korea has a strong presence in the global Sports market, with its national team achieving success in various international competitions. This has increased the popularity of baseball in the country and attracted investment from both local and international companies. The government has also implemented policies to support the growth of the Sports market, such as building state-of-the-art arenas and providing tax incentives for sports-related businesses. These favorable macroeconomic conditions are expected to continue driving the growth of the Baseball Market in South Korea in the future.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.