Market Insights Advertising & Media Sports Soccer

Soccer Ticket Sales - South Korea

South Korea

Revenue in the Soccer Ticket Sales market is projected to reach €126.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.15%, resulting in a projected market volume of €147.50m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€1,275.00m in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to €38.19 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 3.5m users by 2029.
User penetration in the Soccer Ticket Sales market will be at 6.4% in 2024.

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Analyst Opinion

In recent years, the Soccer Market within the Sports Market in South Korea has seen steady growth in ticket sales. While the growth rate has been minimal, it can be attributed to factors such as an already well-established fan base, limited availability of tickets, and the growing trend of online ticket purchases. With increasing interest and investment in the sport, we can expect to see a gradual increase in the markets growth rate in the future.

Customer preferences: The increasing popularity of online and mobile ticket purchasing platforms has led to a shift in consumer preferences in the Soccer Ticket Sales Market of the Soccer Market within the Sports Market. This trend is driven by the desire for convenience and ease of access, as well as the proliferation of mobile devices and internet usage among the younger generation. Furthermore, the recent COVID-19 pandemic has further accelerated the adoption of online ticket sales, as consumers prefer contactless transactions and reduced physical interactions. This shift towards digital ticket sales is expected to continue even after the pandemic, as it offers a more efficient and seamless purchasing experience for consumers.

Trends in the market: In South Korea, the Soccer Ticket Sales Market within the Sports Market is experiencing a shift towards digital sales. This trend is driven by the increasing use of online platforms and mobile apps for purchasing tickets, as well as the implementation of cashless payment systems at stadiums. This trajectory is significant as it allows for a more streamlined and convenient ticket buying experience for fans. Additionally, it allows for better data collection and analysis for industry stakeholders. However, this trend may also have implications for physical ticket sellers and traditional payment methods. As such, stakeholders in the Soccer Market should actively monitor and adapt to these changes in order to remain competitive.

Local special circumstances: In South Korea, the Soccer Ticket Sales market is heavily influenced by the countrys strong, passionate soccer culture. Soccer is the most popular sport in the country, and the national teams success in international tournaments has only fueled the enthusiasm for the sport. Additionally, the governments investment in sporting infrastructure, such as world-class stadiums and training facilities, has contributed to the growth of the soccer market and ticket sales. The countrys tech-savvy population also plays a role, with the use of online platforms for purchasing tickets and engaging with the sport. These unique local factors have contributed to the continued success and growth of the Soccer Ticket Sales Market in South Korea.

Underlying macroeconomic factors: The growth of the Soccer Ticket Sales Market in South Korea is heavily impacted by macroeconomic factors such as the overall economic climate of the country, government policies and investments, and global economic trends. With a strong and stable economy, South Korea has seen a steady increase in disposable income, allowing for higher consumer spending on leisure activities such as attending soccer matches. Additionally, government initiatives to support and promote the sports industry have further fueled the growth of the Soccer Market, leading to an increase in ticket sales. Furthermore, with the global popularity of soccer and the increasing international presence of South Korean teams, the Soccer Ticket Sales Market in South Korea is also influenced by global economic trends, including the rise of the middle class and the growing demand for sports entertainment.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.