Beer - Europe

The Beer market in Europe is experiencing significant growth and development.

Customer preferences: In recent years, there has been a shift in customer preferences towards craft beers and specialty brews. Consumers are increasingly seeking unique and high-quality beers, which has led to the rise of microbreweries and a diversification of beer offerings in the market. Additionally, health-conscious consumers are opting for low-alcohol or non-alcoholic beer options, driving the demand for these products.

Trends in the market: One of the key trends in the European beer market is the increasing popularity of craft beer. Craft breweries are gaining traction across the region, offering a wide range of flavors and styles to cater to the evolving tastes of consumers. This trend is driven by the desire for more authentic and artisanal products, as well as the growing interest in supporting local businesses. Another trend in the market is the rise of beer tourism. Many European countries have a rich beer culture and heritage, and tourists are increasingly seeking out beer-related experiences such as brewery tours and beer festivals. This trend has contributed to the growth of the beer industry, as it creates additional revenue streams for breweries and stimulates local economies.

Local special circumstances: Each European country has its own unique beer culture and traditions, which influence the local beer market. For example, Germany is renowned for its beer purity law and traditional brewing methods, while Belgium is known for its wide variety of beer styles, including Trappist beers brewed by monks. These local special circumstances contribute to the diversity and richness of the European beer market.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the beer market in Europe. Firstly, the region has experienced steady economic growth, leading to increased disposable income and consumer spending. This has allowed consumers to indulge in premium and higher-priced beers. Additionally, the rise of e-commerce has made it easier for consumers to access a wide range of beers, including those from smaller breweries that may not have a physical presence in their local area. Furthermore, changing demographics have also played a role in the development of the beer market. The younger generation, in particular, is more open to trying new and innovative beer flavors, driving the demand for craft beers and specialty brews. As a result, breweries have been encouraged to experiment with new ingredients and brewing techniques to cater to this changing consumer demand. In conclusion, the Beer market in Europe is evolving to meet the changing preferences of consumers. The rise of craft beer, beer tourism, and the demand for low-alcohol options are all contributing to the growth and diversification of the market. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in shaping the European beer market. Overall, the future of the beer market in Europe looks promising, with continued innovation and a focus on quality and authenticity.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.