Beer - Philippines

The Beer market in Philippines has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Beer market in Philippines have shifted towards craft beers and flavored variants. Consumers are increasingly seeking unique and diverse beer options, leading to a rise in the popularity of craft breweries and microbreweries. This trend can be attributed to the growing interest in exploring new flavors and supporting local businesses. Additionally, flavored beers, such as fruit-infused or spiced varieties, have gained traction among consumers looking for innovative and refreshing options. Trends in the Beer market in Philippines also include the rise of low-alcohol and non-alcoholic beers. Health-conscious consumers are opting for lighter beer options that offer reduced alcohol content or are completely alcohol-free. This trend aligns with the global movement towards healthier lifestyles and moderation in alcohol consumption. Non-alcoholic beers are particularly popular among individuals who want to enjoy the taste of beer without the intoxicating effects. Local special circumstances in Philippines have contributed to the development of the Beer market. The country's tropical climate and vibrant social culture create a conducive environment for beer consumption. Beer is often enjoyed during social gatherings, celebrations, and outdoor activities. The popularity of beer is further enhanced by the presence of local beer brands that cater to the preferences and tastes of Filipino consumers. Underlying macroeconomic factors have also played a role in the growth of the Beer market in Philippines. The country's strong economic growth, rising disposable incomes, and a growing middle class have increased consumer spending power. As a result, more consumers are able to afford beer as a regular part of their lifestyle. Additionally, the tourism industry in Philippines has been flourishing, attracting both domestic and international tourists who contribute to the demand for beer. In conclusion, the Beer market in Philippines is developing in response to changing customer preferences, emerging trends, and local special circumstances. The shift towards craft beers and flavored variants, the rise of low-alcohol and non-alcoholic options, the country's tropical climate and social culture, and the underlying macroeconomic factors are all contributing to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.