Hard Seltzer - Philippines

The Hard Seltzer market in Philippines has been experiencing significant growth in recent years. Customer preferences in the Philippines have been shifting towards healthier and low-calorie alcoholic beverages, which has contributed to the rise in popularity of Hard Seltzers. With an increasing focus on health and wellness, consumers are looking for alternatives to traditional high-calorie alcoholic drinks. Hard Seltzers, which are typically low in calories and sugar, have emerged as a popular choice among health-conscious consumers. This preference for healthier options is a global trend that is also being observed in the Philippines. The market for Hard Seltzers in the Philippines is also being driven by the growing popularity of flavored alcoholic beverages. Consumers are increasingly seeking out new and innovative flavors, and Hard Seltzers offer a wide range of options. The availability of different flavors, such as citrus, berry, and tropical fruits, appeals to consumers who are looking for refreshing and flavorful alcoholic beverages. Another trend in the Hard Seltzer market in the Philippines is the increasing demand for ready-to-drink alcoholic beverages. Convenience is an important factor for many consumers, and ready-to-drink products provide a quick and easy option for enjoying alcoholic beverages. Hard Seltzers, which are typically sold in cans or bottles, are convenient for on-the-go consumption and outdoor activities. Local special circumstances in the Philippines have also contributed to the growth of the Hard Seltzer market. The country has a large and young population, with a significant portion of the population falling within the legal drinking age. This demographic group is more open to trying new and trendy alcoholic beverages, which has created a favorable environment for the introduction and growth of Hard Seltzers. Underlying macroeconomic factors, such as the increasing disposable income and changing lifestyles of consumers, have also played a role in the development of the Hard Seltzer market in the Philippines. As the economy continues to grow and consumers have more disposable income, they are willing to spend on premium and innovative alcoholic beverages. Additionally, the increasing urbanization and Western influence in the country have led to a shift in consumer preferences towards more modern and trendy alcoholic beverages like Hard Seltzers. In conclusion, the Hard Seltzer market in the Philippines is experiencing growth due to shifting customer preferences towards healthier and low-calorie alcoholic beverages, the demand for new and innovative flavors, the popularity of ready-to-drink products, local special circumstances, and underlying macroeconomic factors.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.