Beer - United States

The Beer market in United States has been experiencing significant growth in recent years.

Customer preferences: Consumers in the United States have shown a strong preference for craft beers and microbreweries. These smaller, independent breweries offer a wide variety of unique and flavorful beers that cater to the evolving tastes of consumers. In addition, there has been a growing interest in low-alcohol and non-alcoholic beers, as health-conscious consumers seek alternatives to traditional beer options.

Trends in the market: One of the key trends in the United States beer market is the rise of craft beer. Craft breweries have gained popularity among consumers due to their focus on quality, innovation, and local production. The craft beer segment has seen steady growth, with consumers willing to pay a premium for these specialty beers. This trend has also led to an increase in the number of craft breweries across the country, creating a vibrant and competitive market. Another trend in the United States beer market is the growing popularity of flavored beers. Breweries have been experimenting with different flavors and ingredients to create unique and appealing beer options. Flavored beers, such as fruit-infused or barrel-aged beers, have gained a loyal following among consumers looking for new and exciting taste experiences.

Local special circumstances: The United States has a diverse beer culture, with different regions known for their own unique beer styles. For example, the West Coast is famous for its hop-forward IPAs, while the Midwest is known for its rich and malty beers. This regional diversity has contributed to the overall growth of the beer market, as consumers are eager to explore and support local breweries.

Underlying macroeconomic factors: The growth of the beer market in the United States can be attributed to several underlying macroeconomic factors. Firstly, the strong economy has provided consumers with more disposable income, allowing them to spend more on premium and craft beer options. Additionally, changing demographics, such as the rise of millennials, who have shown a preference for craft beer and unique flavors, have also contributed to the growth of the market. Furthermore, the increasing popularity of beer tourism has also had a positive impact on the beer market in the United States. Breweries have become destinations in their own right, with beer enthusiasts traveling to different regions to visit breweries, attend beer festivals, and experience the local beer culture. This has not only boosted the sales of breweries but also contributed to the overall growth of the beer market. In conclusion, the Beer market in United States has been driven by customer preferences for craft beers and flavored options. The rise of craft breweries, the increasing popularity of flavored beers, and the regional diversity of beer styles have all contributed to the growth of the market. Additionally, underlying macroeconomic factors such as a strong economy, changing demographics, and beer tourism have further fueled the growth of the beer market in the United States.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.