Hard Seltzer - Sweden

The Hard Seltzer market in Sweden has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Hard Seltzer market in Sweden is the changing preferences of consumers. Swedish consumers are increasingly looking for healthier and low-calorie alcoholic beverages, and Hard Seltzers fit this demand perfectly. With their low sugar content and refreshing flavors, Hard Seltzers have become a popular choice among health-conscious consumers in Sweden.

Trends in the market: The increasing popularity of Hard Seltzers in Sweden can also be attributed to the growing trend of premiumization in the alcoholic beverage industry. Swedish consumers are willing to pay a premium for high-quality and innovative products, and Hard Seltzers have successfully positioned themselves as a premium alternative to traditional alcoholic beverages. The market is witnessing the entry of several premium brands offering a wide range of flavors and unique packaging, which has further fueled the demand for Hard Seltzers in Sweden.

Local special circumstances: Sweden's strict alcohol regulations also play a role in the development of the Hard Seltzer market. The country has a state-run alcohol retail monopoly, Systembolaget, which controls the sale of alcoholic beverages. This has created a unique distribution channel for Hard Seltzer brands, as they need to meet Systembolaget's strict requirements to be listed in their stores. However, once listed, Systembolaget provides a reliable and trusted platform for brands to reach a wide consumer base.

Underlying macroeconomic factors: The growing popularity of Hard Seltzers in Sweden is also influenced by macroeconomic factors. The country has a strong economy with high disposable incomes, allowing consumers to spend more on premium products. Additionally, Sweden has a young and urban population that is open to trying new and trendy products, making it an ideal market for the growth of the Hard Seltzer industry. In conclusion, the Hard Seltzer market in Sweden is experiencing significant growth due to changing customer preferences, the trend of premiumization, local special circumstances such as strict alcohol regulations, and underlying macroeconomic factors. With the increasing demand for healthier and low-calorie alcoholic beverages, the market is expected to continue its growth trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.