Hard Seltzer - United Kingdom

The Hard Seltzer market in United Kingdom has been experiencing significant growth in recent years.

Customer preferences: Hard Seltzers have gained popularity among consumers in the United Kingdom due to their low calorie and low sugar content. With an increasing focus on health and wellness, consumers are looking for alcoholic beverages that align with their lifestyle choices. Hard Seltzers provide a refreshing and light alternative to traditional alcoholic beverages, making them appealing to health-conscious consumers.

Trends in the market: One of the key trends in the Hard Seltzer market in United Kingdom is the introduction of a wide variety of flavors. Manufacturers are constantly innovating and introducing new flavors to cater to diverse consumer preferences. This allows consumers to choose from a range of options and find the flavor that suits their taste. Another trend in the market is the rise of local and craft Hard Seltzer brands. Consumers are increasingly interested in supporting local businesses and trying unique and artisanal products. This has led to the emergence of small-scale producers who focus on creating high-quality, locally sourced Hard Seltzers. These brands often emphasize sustainability and use natural ingredients, appealing to environmentally conscious consumers.

Local special circumstances: The United Kingdom has a well-established alcoholic beverage market, with a strong tradition of beer and cider consumption. However, the growing popularity of Hard Seltzers is diversifying the market and attracting a new segment of consumers. This presents an opportunity for both domestic and international brands to tap into this emerging market and expand their product offerings.

Underlying macroeconomic factors: The increasing popularity of Hard Seltzers in the United Kingdom can also be attributed to broader macroeconomic factors. The rise of the health and wellness trend, coupled with an increasing focus on moderation and responsible drinking, has influenced consumer behavior. Additionally, the growing influence of social media and online platforms has allowed for greater exposure and awareness of Hard Seltzers, driving demand in the market. In conclusion, the Hard Seltzer market in United Kingdom is experiencing growth due to consumer preferences for low calorie and low sugar beverages, the introduction of a wide variety of flavors, the rise of local and craft brands, and underlying macroeconomic factors such as the health and wellness trend and the influence of social media. This presents opportunities for both domestic and international brands to capitalize on this emerging market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.