Market Insights Consumer DIY & Hardware Store

Hardware & Building Materials - Germany

Germany

In Germany, the revenue generated in the Hardware & Building Materials market in 2024 amounts to €28.85bn.
It is projected that the market will experience an annual growth rate of 3.62% (CAGR 2024-2029).
In comparison to other countries around Worldwide, in China generates the highest revenue in this market segment, with €487bn in 2024.
When considering the population size, the per person revenue in Germany for the Hardware & Building Materials market is €0.35k in 2024.
Germany's hardware and building materials market is experiencing a surge in demand due to increasing investment in infrastructure projects.

Key regions: Indonesia, Turkey, Japan, China, Germany

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Analyst Opinion

The DIY & Hardware Store Market in Germany is currently experiencing negligible growth, with factors such as low consumer confidence and economic uncertainty impacting the market. Despite this slow growth, online services and increasing health awareness among consumers continue to drive the market forward.

Customer preferences: The Hardware & Building Materials Market within the DIY & Hardware Store Market in Germany has seen a significant increase in demand for sustainable and eco-friendly products. Consumers are becoming more conscious of their environmental impact and are opting for products made from recycled materials or those with energy-efficient features. This shift is also driven by the country's strong focus on sustainability and the growing trend of DIY and home renovation projects, where consumers are looking for ways to make their homes more energy-efficient.

Trends in the market: In Germany, the Hardware & Building Materials Market within the DIY & Hardware Store Market is experiencing a shift towards sustainable and eco-friendly products, driven by increasing consumer awareness and government regulations. This trend is expected to continue, with a focus on reducing energy consumption and waste in the construction and home improvement sectors. Additionally, digitalization is playing a key role in the market, with innovative online tools and apps for property management and home improvement gaining popularity. These trends have significant implications for industry stakeholders, as they must adapt their offerings and business models to stay competitive in the evolving market landscape.

Local special circumstances: In Germany, the Hardware & Building Materials Market within the DIY & Hardware Store Market is heavily influenced by a culture of DIY projects and a strong focus on energy efficiency and sustainability. This has led to a demand for eco-friendly and innovative products, such as smart home technologies and sustainable building materials. Additionally, Germany's strict regulations and quality standards for construction and building materials play a significant role in shaping the market, creating a highly competitive environment for suppliers.

Underlying macroeconomic factors: The Hardware & Building Materials Market within the DIY & Hardware Store Market in Germany is greatly influenced by macroeconomic factors such as consumer spending, interest rates, and construction activity. With a strong national economy and stable fiscal policies, Germany provides a conducive environment for the growth of the market. Global economic trends, such as increasing urbanization and focus on sustainable construction, also contribute to the market’s performance. Additionally, investments in infrastructure development and technological advancements in the construction sector further fuel the demand for hardware and building materials in the country.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.