Market Insights Consumer DIY & Hardware Store

Hardware & Building Materials - Turkey

Turkey

In Turkey, the revenue in the Hardware & Building Materials market reached a significant amount of €26.58bn in 2024.
It is projected that the market will experience an annual growth rate of 4.26% (CAGR 2024-2029).
Comparing globally, in China generates the highest revenue, amounting to €487bn in 2024.
When considering the total population, the per person revenue in Turkey's Hardware & Building Materials market is calculated to be €308.20 in 2024.
Turkey's hardware and building materials market is booming, driven by a strong construction sector and increasing government investment in infrastructure projects.

Key regions: Indonesia, Turkey, Japan, China, Germany

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Analyst Opinion

The DIY & Hardware Store Market in Turkey is slowly growing, with negligible growth rates. Factors such as low consumer interest, strict regulations, and limited availability of resources are impacting this growth. However, the market is expected to see a gradual increase as the demand for home improvement and renovation projects rises.

Customer preferences: As the DIY and Hardware Store Market in Turkey continues to grow, there has been a noticeable increase in demand for sustainable and eco-friendly materials. This trend can be attributed to a growing awareness of environmental issues among Turkish consumers. As a result, more hardware stores are now offering eco-friendly building materials, such as recycled or renewable options. Additionally, there has been a rise in popularity for DIY projects that focus on upcycling and repurposing materials, aligning with the country's strong focus on recycling and waste reduction. This shift towards sustainable and environmentally friendly options reflects a changing consumer mindset and highlights the importance of incorporating sustainable practices in the hardware and building materials market.

Trends in the market: In Turkey, the Hardware & Building Materials Market within the DIY & Hardware Store Market is seeing a growing demand for sustainable and eco-friendly products. This trend is propelled by the increasing awareness and preferences of consumers towards environmentally friendly options. This has led to the introduction of new sustainable product lines and a shift towards green building practices. This trend is expected to continue and have a significant impact on the industry, with potential implications for stakeholders such as manufacturers, retailers, and consumers. Moreover, there is a growing trend of online sales and the use of e-commerce platforms in the hardware and building materials market in Turkey, with more consumers opting for the convenience and variety offered by online shopping. This trend is expected to continue, posing both challenges and opportunities for traditional brick-and-mortar retailers. However, it also creates opportunities for manufacturers to expand their reach and tap into new markets through e-commerce channels.

Local special circumstances: In Turkey, the Hardware & Building Materials Market within the DIY & Hardware Store Market is heavily influenced by the country's geographic location, bordering both Europe and Asia. This has led to a unique blend of cultural influences and consumer preferences, with a demand for products that cater to both Western and Eastern lifestyles. Additionally, Turkey's regulatory framework, which has gone through recent changes, plays a significant role in shaping market dynamics. These factors have resulted in a growing trend towards eco-friendly and sustainable building materials and a rise in online sales of hardware and DIY products.

Underlying macroeconomic factors: The Hardware & Building Materials Market within the DIY & Hardware Store Market in Turkey is impacted by various macroeconomic factors. These include the country's overall economic health, government fiscal policies, and global economic trends. Turkey's strong economic growth and infrastructure investments have led to an increase in construction and renovation activities, driving demand for hardware and building materials. Additionally, the growing trend towards DIY projects, coupled with a rising middle class and increasing urbanization, are also contributing to market growth. However, factors such as currency fluctuations, inflation, and political instability could potentially impact market performance in Turkey.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.