Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - Europe

Europe

In Europe, the revenue generated in the Paint, Wallpaper & Supplies market amounts to €18.34bn in 2024.
It is projected to experience an annual growth rate of 2.69% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this market, with €47,830m in 2024.
In terms of per capita figures, each person in Europe generates revenues of €21.74 in 2024.
In France, the market for paint, wallpaper, and supplies is thriving as consumers prioritize eco-friendly and sustainable options for home improvement projects.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

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Analyst Opinion

The DIY & Hardware Store Market in Europe has seen minimal growth due to factors such as slowed consumer spending and the increase in online retailers. Despite this, the Paint, Wallpaper & Supplies Market remains steady with consistent demand.

Customer preferences: Shifts in consumer preferences within the Paint, Wallpaper & Supplies Market in DIY & Hardware Store Market are reflective of the growing popularity of eco-friendly and sustainable products. With increasing awareness and concern for the environment, consumers are opting for paints, wallpapers, and supplies made from natural and recycled materials. This trend is also seen in the rise of DIY projects focused on upcycling and repurposing materials. Additionally, the demand for low or zero-VOC paints and wallpapers is on the rise, as consumers prioritize healthier and more environmentally-friendly options for their homes.

Trends in the market: In Europe, there is a growing trend of eco-friendly and sustainable products in the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market. Consumers are increasingly demanding products with low levels of volatile organic compounds (VOCs) and harmful chemicals. This trend is expected to continue as the market shifts towards more environmentally conscious choices. Industry stakeholders need to adapt and offer greener options to appeal to this trend and remain competitive. Additionally, regulations and policies promoting green products in Europe are likely to further drive this trend, creating opportunities and challenges for industry players.

Local special circumstances: In Europe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the region's strict environmental regulations. This has led to a rise in demand for eco-friendly and sustainable products, driving innovation in this market segment. Additionally, cultural trends towards DIY and home improvement have also contributed to the growth of this market. In countries like Germany and Austria, for example, homeowners take great pride in maintaining and beautifying their homes, leading to a strong market for decorative paints and wallpaper.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Europe is heavily influenced by macroeconomic factors such as consumer confidence, disposable income, and mortgage rates. As economic stability and growth positively impact consumer spending, a strong national economy can lead to increased demand for home improvement products. Fiscal policies, such as tax incentives for home renovation, also play a role in market performance. Additionally, the overall health of the global economy can impact trade and supply chains, affecting the availability and cost of materials used in the paint and wallpaper industry.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.