Non-Alcoholic Drinks - Brazil

The Non-Alcoholic Drinks market in Brazil is experiencing significant growth and development in recent years.

Customer preferences: Brazilian consumers have shown a growing interest in healthier beverage options, which has contributed to the rise in demand for non-alcoholic drinks. They are increasingly conscious about their health and well-being, and are actively seeking out beverages that are low in sugar, calories, and artificial additives. This has led to a surge in the popularity of natural and organic drinks, such as fruit juices, herbal teas, and coconut water. Additionally, there is a growing demand for functional beverages that offer specific health benefits, such as energy drinks and sports drinks.

Trends in the market: One major trend in the Non-Alcoholic Drinks market in Brazil is the increasing popularity of ready-to-drink (RTD) beverages. Busy lifestyles and convenience-driven consumer behavior have fueled the demand for on-the-go drinks that are easy to consume. RTD beverages, such as bottled juices, iced teas, and coffee drinks, have gained traction among Brazilian consumers who are looking for quick and convenient refreshment options. Another trend in the market is the rising popularity of plant-based drinks. As consumers become more health-conscious and environmentally aware, they are opting for plant-based alternatives to traditional dairy products. This has led to a surge in the demand for non-dairy milk substitutes, such as almond milk, soy milk, and oat milk. These plant-based drinks are not only seen as healthier options, but also as more sustainable and ethical choices.

Local special circumstances: Brazil is known for its rich biodiversity and abundance of tropical fruits. This has created a unique opportunity for the Non-Alcoholic Drinks market, as consumers have access to a wide variety of fresh and exotic fruits that can be used to create innovative and flavorful beverages. Brazilian consumers have a strong affinity for fruit-based drinks, such as açai bowls, tropical fruit smoothies, and fruit-infused water. This local preference for fruity flavors has shaped the Non-Alcoholic Drinks market in Brazil, with companies introducing new fruit-based products to cater to the local taste preferences.

Underlying macroeconomic factors: Brazil is the largest economy in Latin America and has a growing middle class population. As disposable incomes rise, consumers have more purchasing power and are able to spend on premium and healthier beverage options. This has created a favorable market environment for non-alcoholic drinks, as consumers are willing to pay a premium for products that offer superior quality and health benefits. Additionally, the Brazilian government has implemented policies to promote the consumption of healthier beverages, such as imposing taxes on sugary drinks. These policies have further incentivized consumers to choose non-alcoholic drinks over sugary alternatives.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.