Juices - Brazil

The Juices market in Brazil has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing preferences of consumers in Brazil. As people become more health-conscious, there has been a shift towards healthier beverage options, such as juices. Consumers are now looking for natural and nutritious drinks that can provide them with the necessary vitamins and minerals. This has led to an increased demand for juices made from fresh fruits and vegetables, as well as those without any added sugars or preservatives.

Trends in the market: Another trend in the Juices market in Brazil is the rising popularity of functional juices. These are juices that are fortified with additional nutrients or ingredients that offer specific health benefits. For example, there is a growing demand for juices that are enriched with antioxidants or probiotics, which are known to boost immune health and improve digestion. This trend is driven by consumers who are looking for beverages that not only taste good but also offer tangible health benefits.

Local special circumstances: Brazil is known for its abundant supply of tropical fruits, such as oranges, pineapples, and mangoes. This has made it easier for juice manufacturers to source fresh and high-quality fruits for their products. Additionally, the country has a strong agricultural sector, which ensures a steady supply of fruits throughout the year. The availability of a wide variety of fruits has allowed juice manufacturers to create unique and flavorful blends that cater to the preferences of the local market.

Underlying macroeconomic factors: The growing Juices market in Brazil can also be attributed to the country's improving economic conditions. As the economy continues to recover from the recent recession, consumers have more disposable income to spend on non-essential items, such as juices. This has led to an increase in consumer spending on beverages, including juices. Furthermore, the rising middle-class population in Brazil has also contributed to the growth of the Juices market. As more people move up the income ladder, they are able to afford higher-quality and more premium juice products. In conclusion, the Juices market in Brazil is experiencing growth due to changing customer preferences, including a shift towards healthier options and functional beverages. The availability of a wide variety of tropical fruits and the country's strong agricultural sector have also contributed to the growth of the market. Additionally, improving economic conditions and a rising middle-class population have increased consumer spending on juices. Overall, the future looks promising for the Juices market in Brazil as consumers continue to prioritize health and wellness.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.