Non-Alcoholic Drinks - Denmark

The Non-Alcoholic Drinks market in Denmark has witnessed significant growth in recent years, driven by changing consumer preferences and a growing health-conscious population.

Customer preferences: Danish consumers have become increasingly health-conscious, leading to a shift in preference towards healthier beverage options. There is a growing demand for natural and organic beverages, as well as those with reduced sugar content. This trend is driven by a desire for healthier lifestyles and a greater awareness of the negative health effects of sugary drinks. Additionally, Danish consumers are also showing a preference for functional beverages that offer specific health benefits, such as enhanced hydration or improved digestion.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Denmark is the rise of plant-based beverages. There is a growing demand for dairy alternatives, such as almond milk and oat milk, as more consumers are adopting vegan or vegetarian diets. This trend is also influenced by environmental concerns, as plant-based beverages have a lower carbon footprint compared to traditional dairy products. Another trend in the market is the popularity of functional beverages, such as kombucha and cold-pressed juices, which offer health benefits beyond hydration.

Local special circumstances: Denmark has a strong tradition of organic farming and sustainable agriculture, which has contributed to the popularity of organic beverages in the country. Danish consumers are willing to pay a premium for organic products, as they value the environmental and health benefits associated with organic farming practices. This has created opportunities for both local and international brands to offer organic non-alcoholic beverages in the Danish market.

Underlying macroeconomic factors: The strong economy in Denmark has contributed to the growth of the Non-Alcoholic Drinks market. With a high disposable income and a stable job market, Danish consumers have more purchasing power to spend on premium and healthier beverage options. Additionally, the government in Denmark has implemented initiatives to promote healthy lifestyles, such as higher taxes on sugary drinks and campaigns to raise awareness about the health risks associated with excessive sugar consumption. These factors have further contributed to the growth of the Non-Alcoholic Drinks market in Denmark.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.