Soft Drinks - Denmark

The Soft Drinks market in Denmark is experiencing significant growth and development in recent years.

Customer preferences: In Denmark, there is a growing trend towards healthier beverage options, which has led to an increased demand for low-sugar and natural soft drinks. Consumers are becoming more conscious about their health and are actively seeking out drinks that are made with natural ingredients and have reduced sugar content. This shift in consumer preferences is driving the growth of healthier soft drink options such as flavored water, herbal teas, and fruit-infused beverages.

Trends in the market: One of the key trends in the soft drinks market in Denmark is the rise of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other ingredients that are believed to have specific health benefits. This trend is fueled by the increasing consumer interest in health and wellness, as well as the desire for convenient and on-the-go options. Another trend in the market is the growing popularity of premium and craft soft drinks. Consumers are willing to pay a premium for high-quality and unique soft drinks that offer a more elevated and sophisticated drinking experience. Craft soft drinks are often made with locally sourced ingredients and are produced in small batches, giving them a distinct flavor and appeal. This trend is driven by the desire for unique and authentic products that stand out from mass-produced beverages.

Local special circumstances: Denmark has a strong tradition of environmental consciousness, and this is reflected in the soft drinks market. There is a growing demand for sustainable packaging options, such as recyclable or biodegradable materials. Consumers are actively seeking out brands that prioritize sustainability and are making efforts to reduce their environmental footprint. This has led to the development of innovative packaging solutions and a shift towards more eco-friendly practices in the industry.

Underlying macroeconomic factors: The strong economy in Denmark has contributed to the growth of the soft drinks market. With a high disposable income and a stable consumer base, consumers have the purchasing power to indulge in premium and healthier soft drink options. Additionally, the government's focus on promoting a healthy lifestyle and reducing sugar consumption has also played a role in shaping consumer preferences and driving the demand for healthier beverages. In conclusion, the Soft Drinks market in Denmark is experiencing growth and development driven by changing customer preferences towards healthier and more sustainable options. The rise of functional beverages and premium craft soft drinks, along with the emphasis on sustainability, are key trends shaping the market. The strong economy and government initiatives further support the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.