Market Insights Digital eServices Dating Services

Casual Dating - Norway

Norway

Revenue in the Casual Dating market is projected to reach €1.86m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.21%, resulting in a projected market volume of €2.03m by 2028.
In the Casual Dating market, the number of users is expected to amount to 143.3k users by 2028.
User penetration will be 2.4% in 2024 and is expected to hit 2.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €13.88.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Norway has been experiencing significant growth in recent years, driven by changing customer preferences and the rise of online dating platforms.

Customer preferences: Norwegian customers have shown a growing interest in casual dating, as it provides them with a convenient and non-committal way to meet new people and explore their romantic and sexual desires. The younger generation, in particular, is more open to casual dating and has embraced online platforms as a means to connect with like-minded individuals. Additionally, the high level of gender equality in Norway has contributed to the popularity of casual dating, as both men and women feel comfortable expressing their desires and seeking out casual relationships.

Trends in the market: One of the key trends in the Casual Dating market in Norway is the increasing use of online dating platforms. These platforms offer a wide range of features and options, allowing users to easily find and connect with potential partners who share their interests and preferences. The convenience and accessibility of online dating have made it a popular choice among Norwegians, especially those who live in more remote areas or have busy lifestyles. Furthermore, the COVID-19 pandemic has further accelerated the adoption of online dating, as people turned to virtual connections during periods of lockdown and social distancing. Another trend in the market is the growing popularity of niche dating platforms. These platforms cater to specific interests or communities, such as LGBTQ+ individuals, single parents, or people with specific kinks or fetishes. By targeting specific demographics, these platforms provide a more tailored and personalized experience for users, increasing their chances of finding compatible partners.

Local special circumstances: Norway's progressive and liberal social attitudes have contributed to the growth of the Casual Dating market. The country has a strong emphasis on gender equality and sexual liberation, which has created a culture that is more accepting of casual relationships and non-traditional forms of dating. Additionally, Norway's high internet penetration rate and tech-savvy population have made it easier for online dating platforms to thrive in the market.

Underlying macroeconomic factors: Norway's strong economy and high disposable income levels have also played a role in the growth of the Casual Dating market. With more disposable income, individuals are more willing to spend money on dating services and experiences. Additionally, the country's high standard of living and focus on work-life balance have created a demand for casual dating options that provide convenience and flexibility. In conclusion, the Casual Dating market in Norway is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the country's progressive social attitudes. The market is expected to continue expanding as more Norwegians embrace casual dating as a way to meet new people and explore their romantic and sexual desires.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.