Market Insights Digital eServices Event Tickets

Cinema Tickets - Sweden

Sweden

Revenue in the Cinema Tickets market is projected to reach €139.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.64%, resulting in a projected market volume of €148.90m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 2.1m users by 2028.
User penetration will be 19.6% in 2024 and is expected to hit 19.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €68.74.
In global comparison, most revenue will be generated in China (€6,457.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in Sweden has been experiencing significant growth in recent years, driven by changing customer preferences and favorable macroeconomic factors.

Customer preferences: Swedish consumers have shown a growing interest in cinema experiences, with an increasing number of people opting to watch movies on the big screen. This can be attributed to the immersive nature of the cinema experience, which allows viewers to fully engage with the film and escape from their daily routines. Additionally, the availability of a wide range of genres and the introduction of advanced technologies, such as 3D and IMAX, have further enhanced the appeal of going to the cinema.

Trends in the market: One of the key trends in the Cinema Tickets market in Sweden is the rise of online ticket booking platforms. Consumers are increasingly using these platforms to conveniently purchase their cinema tickets in advance, avoiding long queues at the ticket counters. This trend has been facilitated by the widespread availability of smartphones and high-speed internet connectivity, enabling customers to easily access and book tickets through mobile apps or websites. Furthermore, online platforms often offer discounts and promotions, incentivizing consumers to choose this method of ticket purchase. Another trend in the market is the growing popularity of premium cinema experiences. In response to consumer demand for enhanced comfort and luxury, cinema operators have introduced premium offerings such as VIP lounges, reclining seats, and gourmet food and beverage options. These premium experiences not only command higher ticket prices but also attract a more affluent customer segment, contributing to the overall growth of the market.

Local special circumstances: Sweden has a strong cinema culture, with a high number of movie theaters per capita compared to many other countries. This is due to the country's long-standing tradition of supporting the arts and its commitment to promoting cultural diversity. The Swedish government provides subsidies and grants to cinema operators, enabling them to offer a wide range of films, including independent and foreign productions. This support has fostered a vibrant cinema industry and contributed to the growing demand for cinema tickets.

Underlying macroeconomic factors: The Cinema Tickets market in Sweden has also benefited from favorable macroeconomic factors. The country has a relatively stable economy with a high standard of living, allowing consumers to allocate a portion of their disposable income towards entertainment activities such as going to the cinema. Additionally, Sweden has a high level of internet penetration and digital literacy, creating a conducive environment for online ticket booking platforms to thrive. In conclusion, the Cinema Tickets market in Sweden is experiencing growth due to changing customer preferences, including a preference for immersive cinema experiences and the convenience of online ticket booking platforms. The market is also supported by local special circumstances, such as a strong cinema culture and government support for the arts. Favorable macroeconomic factors, including a stable economy and high internet penetration, further contribute to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.