Market Insights Digital eServices Online Education

Online University Education - Sweden

Sweden

Revenue in the Online University Education market is projected to reach €14.35m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.21%, resulting in a projected market volume of €18.96m by 2028.
In the Online University Education market, the number of users is expected to amount to 140.9k users by 2028.
User penetration will be 1.1% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €129.20.
In global comparison, most revenue will be generated in the United States (€76.31bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

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Analyst Opinion

The Online University Education market in Sweden has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing demand for flexible and accessible education options. Many individuals in Sweden are looking for ways to further their education and gain new skills, but they may not have the time or resources to attend traditional universities. Online university education provides a convenient and flexible option for these individuals, allowing them to learn at their own pace and from the comfort of their own homes. Additionally, online education often offers a wider range of courses and programs than traditional universities, allowing students to find the specific courses that meet their needs.

Trends in the market: Another trend driving the growth of the online university education market in Sweden is the increasing use of technology in education. With advancements in technology, online learning platforms have become more interactive and engaging, offering students a more immersive learning experience. This has made online education a more attractive option for many individuals, especially those who are comfortable with technology and prefer a more self-directed learning approach.

Local special circumstances: In addition to these global trends, there are also some local special circumstances that are contributing to the growth of the online university education market in Sweden. One of these circumstances is the country's high level of internet penetration. Sweden has one of the highest internet penetration rates in the world, with a large percentage of the population having access to high-speed internet. This makes it easier for individuals in Sweden to access online education platforms and participate in online courses.

Underlying macroeconomic factors: Furthermore, the strong economy in Sweden is also driving the growth of the online university education market. With a high level of employment and a strong job market, individuals in Sweden are looking for ways to enhance their skills and increase their employability. Online university education provides a convenient and cost-effective way for individuals to gain new skills and qualifications, making them more competitive in the job market. In conclusion, the Online University Education market in Sweden is experiencing significant growth due to the increasing demand for flexible and accessible education options, the use of technology in education, the high level of internet penetration, and the strong economy. As these trends continue, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.