Market Insights eCommerce Online Food Delivery Grocery Delivery

Meal Kit Delivery - Japan

Japan

The Meal Kit Delivery market in Japan is projected to reach a revenue of ¥€1.56bn in 2024.
This is expected to result in an annual growth rate (CAGR 2024-2029) of 3.36%, leading to a projected market volume of ¥€1.84bn by 2029.
By 2029, the number of users in the Meal Kit Delivery market is expected to reach 4.5m users.
The user penetration rate is forecasted to be 3.3% in 2024 and is projected to increase to 3.8% by 2029.
The average revenue per user (ARPU) is expected to be ¥€0.38k.
In global comparison, United States is expected to generate the highest revenue in the Meal Kit Delivery market, reaching €5,235.00m in 2024.
Among the countries analyzed, New Zealand has the highest projected user penetration rate of 7.3%.
Japan's meal kit delivery market is experiencing rapid growth, driven by the convenience-seeking consumer culture and emphasis on traditional cuisine.

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Analyst Opinion

The Meal Kit Delivery market in Japan has experienced a surge in popularity in recent years.

Customer preferences: Japanese consumers are known for their busy lifestyles and desire for convenience. Meal kit delivery services provide a solution for those who want to prepare healthy and delicious meals at home without the hassle of grocery shopping and meal planning. Additionally, the COVID-19 pandemic has led to an increase in demand for meal kit delivery services as more people are staying at home and cooking their own meals.

Trends in the market: One trend in the Japanese meal kit delivery market is the rise of partnerships between meal kit companies and traditional grocery stores. This allows meal kit companies to expand their reach and offer their products to a wider audience. Another trend is the emphasis on high-quality ingredients and unique flavor combinations to appeal to the discerning Japanese palate.

Local special circumstances: Japan has a strong food culture and a focus on fresh, seasonal ingredients. Meal kit companies must take this into consideration when developing their products and recipes. Additionally, the Japanese market is highly competitive, with many established players vying for market share.

Underlying macroeconomic factors: Japan has a rapidly aging population, with many older adults living alone. Meal kit delivery services offer a convenient solution for those who may have difficulty shopping and cooking for themselves. Additionally, Japan has a high population density, making it difficult for traditional grocery stores to expand their physical footprint. Meal kit delivery services provide a way for consumers to access a wider variety of products without leaving their homes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.