Market Insights eCommerce Online Food Delivery

Meal Delivery - Japan

Japan

The Meal Delivery market in Japan is projected to reach a revenue of €4.86bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 4.79%, resulting in a projected market volume of €6.14bn by 2029.
In Japan, the Restaurant Deliverymarket is projected to have a market volume of €3.34bn in 2024.
When compared globally, China is expected to generate the highest revenue in the Meal Delivery market, amounting to €171,100.00m in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Japan is projected to be €165.50 in 2024.
By 2029, the number of users in the Meal Delivery market in Japan is expected to reach 36.3m users.
The user penetration in the Meal Delivery market in Japan will be at 23.9% in 2024.
With the rise of busy urban lifestyles, Japan's meal delivery market has experienced significant growth, offering convenience and variety to time-strapped consumers.

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Analyst Opinion

Meal delivery services have become increasingly popular in Japan, with a variety of options available to consumers. From traditional Japanese cuisine to international dishes, customers can choose from a range of meal delivery services that cater to their specific preferences.

Customer preferences: Japanese consumers have a strong preference for healthy and fresh food, which has led to the popularity of meal delivery services that offer locally sourced ingredients. In addition, convenience is a key factor for consumers who lead busy lifestyles and do not have the time to cook for themselves. As such, meal delivery services that offer quick and easy options have gained traction in the Japanese market.

Trends in the market: One trend that has emerged in the Japanese meal delivery market is the rise of meal kits. Meal kits provide customers with pre-portioned ingredients and recipes, allowing them to cook their own meals at home. This trend has been driven by the desire for healthier and fresher options, as well as the convenience of being able to cook meals quickly and easily.Another trend in the market is the increasing popularity of plant-based and vegetarian meal options. As consumers become more health-conscious and environmentally aware, there has been a growing demand for meat-free meal options. Meal delivery services that offer vegetarian and vegan options have seen significant growth in the Japanese market.

Local special circumstances: Japan has a unique food culture, with a strong emphasis on traditional Japanese cuisine. As such, meal delivery services that offer authentic Japanese dishes have been popular in the market. However, there has also been a growing demand for international cuisine, particularly from younger consumers who are more open to trying new things.

Underlying macroeconomic factors: The Japanese meal delivery market has been driven by a number of macroeconomic factors, including an aging population and changing work patterns. With an increasing number of elderly people in Japan, there has been a growing demand for meal delivery services that cater to their specific dietary needs. In addition, changing work patterns have led to an increase in the number of people who are working from home, which has created a demand for meal delivery services that offer quick and easy options for lunch and dinner.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.