Market Insights Advertising & Media Media Cinema

Cinema Concessions - Japan

Japan

In Japan, revenue in the Cinema Concessions market market is projected to reach €1.70bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.10%, resulting in a projected market volume of €1.98bn by 2029.
In the Cinema Concessions market market withJapan, the number of viewers is expected to amount to 46.9m users by 2029.
User penetration will be 35.4% in 2024 and is expected to hit 39.3% by 2029.
The average revenue per viewer in Japan is expected to amount to €39.10.
In global comparison, most revenue will be generated the United States (€9,166.00m in 2024).
In Japan, cinema concessions are increasingly focusing on premium snack offerings, reflecting a growing consumer preference for unique and high-quality movie experiences.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Japan is experiencing significant growth and development.

Customer preferences: Japanese moviegoers have a strong preference for convenience and variety when it comes to cinema concessions. They value quick and efficient service, as well as a wide range of food and beverage options to choose from. Popcorn, soft drinks, and candy are popular choices, but there is also a growing demand for healthier and more diverse options such as sushi, bento boxes, and matcha-flavored snacks. Japanese consumers are also increasingly interested in premium and luxury experiences, leading to a rise in demand for gourmet snacks, craft beers, and high-end confectionery.

Trends in the market: One of the key trends in the Cinema Concessions market in Japan is the integration of technology. Many cinemas are now offering self-service kiosks and mobile ordering options, allowing customers to skip long lines and customize their orders. This not only improves efficiency but also enhances the overall moviegoing experience. Additionally, cinemas are incorporating digital screens and interactive displays to showcase their concession offerings and promote new products. This digitalization of the concessions experience is attracting younger consumers who are tech-savvy and value convenience. Another trend in the market is the increasing focus on premium and unique offerings. Cinemas in Japan are partnering with local restaurants and food brands to offer exclusive menu items that cannot be found elsewhere. This collaboration not only differentiates cinemas from their competitors but also provides customers with a unique and memorable experience. For example, some cinemas have introduced limited-edition popcorn flavors inspired by popular Japanese snacks and beverages, creating a sense of novelty and excitement for moviegoers.

Local special circumstances: Japan has a strong culture of snacking and enjoying food while watching movies, which contributes to the growth of the Cinema Concessions market. Unlike in some other countries, where eating during a movie may be considered rude or disruptive, it is widely accepted and even encouraged in Japan. This cultural norm creates a favorable environment for the development of the concessions market, as moviegoers are more inclined to purchase snacks and beverages to enjoy during the film. Furthermore, Japan has a large and dedicated fan base for movies, anime, and manga. This passionate fan culture drives demand for cinema concessions, as fans often want to enhance their movie-watching experience by indulging in themed snacks and merchandise. Cinemas in Japan capitalize on this trend by offering limited-edition collectibles, character-themed food items, and special promotions tied to popular movies and franchises.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in Japan can be attributed to several underlying macroeconomic factors. Firstly, Japan has a strong and stable economy, which provides consumers with disposable income to spend on entertainment and leisure activities. This allows moviegoers to have the financial means to purchase concessions and indulge in the cinema experience. Secondly, the Japanese population is aging, and there is a growing trend of seniors enjoying movies as a form of entertainment. This demographic shift creates new opportunities for the concessions market, as older moviegoers may have different preferences and purchasing habits compared to younger generations. Cinemas are adapting to this demographic change by offering senior-friendly concession options, such as smaller portion sizes and healthier snacks. In conclusion, the Cinema Concessions market in Japan is thriving due to customer preferences for convenience, variety, and premium experiences. The integration of technology, focus on unique offerings, and the cultural acceptance of snacking during movies are driving the growth of the market. Additionally, underlying macroeconomic factors such as a strong economy and changing demographics contribute to the development of the concessions market in Japan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.