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Metaverse eCommerce - United States

United States

The Metaverse eCommerce market is anticipated to reach a value of €6.9bn in 2024.
This market is expected to exhibit an annual growth rate of 40.95% between 2024 and 2030, resulting in a projected market volume of €54.4bn by 2030.
It is worth noting that the majority of the market value, estimated at €9.4bn in 2024, is generated China, while in the United States also plays a significant role.
Furthermore, the number of users in the Metaverse eCommerce market is expected to reach 74.9m users by 2030.
The user penetration rate is projected to be 7.2% in 2024 and is expected to rise to 21.3% by 2030.
Lastly, the average value per user (ARPU) is anticipated to amount to €0.3k.
The Metaverse eCommerce market, with its substantial growth potential and increasing user base, presents a promising opportunity for businesses and investors alike.
As in the United States continues to play an active role in this market segment, it is crucial for companies to consider its potential impact on their strategies and operations.
The United States has seen a surge in Metaverse eCommerce platforms, with virtual shopping experiences becoming increasingly popular among consumers.

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Analyst Opinion

The Metaverse eCommerce market in United States is experiencing significant growth and development. Customer preferences are shifting towards immersive online shopping experiences, driving the demand for Metaverse eCommerce platforms.

The market is also influenced by local special circumstances and underlying macroeconomic factors. Customer preferences in the United States are increasingly focused on convenience and personalization. Consumers are seeking unique and engaging shopping experiences that go beyond traditional online retail.

The Metaverse offers a virtual environment where customers can explore virtual stores, interact with products, and make purchases in a more interactive and immersive way. This aligns with the growing desire for personalized and customized shopping experiences. Trends in the market show that businesses are recognizing the potential of the Metaverse eCommerce market in the United States.

More companies are investing in Metaverse platforms to create virtual stores and establish a presence in the virtual world. This trend is driven by the increasing adoption of virtual reality (VR) and augmented reality (AR) technologies, which enable realistic and interactive shopping experiences. The Metaverse eCommerce market is also benefiting from the rise of social commerce, as consumers can connect with friends and influencers in the virtual world and make purchase decisions based on their recommendations.

Local special circumstances in the United States contribute to the development of the Metaverse eCommerce market. The country has a highly developed technology and internet infrastructure, which provides a solid foundation for the growth of virtual reality and augmented reality technologies. The United States is also home to many tech companies and startups that are driving innovation in the Metaverse space.

This entrepreneurial spirit and technological expertise contribute to the rapid advancement of Metaverse eCommerce in the country. Underlying macroeconomic factors further support the growth of the Metaverse eCommerce market in the United States. The COVID-19 pandemic has accelerated the shift towards online shopping, as consumers seek alternatives to traditional brick-and-mortar stores.

The Metaverse offers a safe and convenient shopping experience, allowing consumers to explore virtual stores from the comfort of their homes. Additionally, the United States has a strong consumer culture and a high level of disposable income, which creates a favorable environment for the adoption of Metaverse eCommerce. In conclusion, the Metaverse eCommerce market in the United States is experiencing significant growth and development.

Customer preferences for immersive and personalized shopping experiences, along with local special circumstances and underlying macroeconomic factors, are driving the expansion of this market. As technology continues to advance and consumer demand for unique online experiences grows, the Metaverse eCommerce market in the United States is expected to continue its upward trajectory.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.