Market Insights Advertising & Media Metaverse

Metaverse Gaming

United States

The projected value in the Metaverse Gaming market is estimated to reach €6.9bn by 2024.
This value is expected to exhibit an annual growth rate (CAGR 2024-2030) of 40.88%, resulting in a projected market volume of €54.1bn by 2030.
It is noteworthy that United States generates the majority of this value, with a projected market volume of €6.9bn by 2024.
In terms of user numbers, the Metaverse Gaming market is expected to have approximately 81.9m users users by 2030.
The user penetration rate, which is the proportion of the population using Metaverse Gaming market, is projected to be 7.9% in 2024 and is anticipated to increase to 23.3% by 2030.
Furthermore, the average value per user, also known as ARPU, is expected to be €0.3k.
The United States is experiencing a surge in the adoption of Metaverse gaming, with gamers increasingly immersing themselves in virtual worlds for social interaction and entertainment.

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Analyst Opinion

The Metaverse Gaming market in United States has been experiencing significant growth and development in recent years.

Customer preferences: Customers in the United States have shown a strong interest in the Metaverse Gaming market due to its immersive and interactive nature. The ability to create virtual avatars, explore virtual worlds, and engage in social interactions with other players has appealed to a wide range of gamers. Additionally, the increasing availability of virtual reality (VR) and augmented reality (AR) technologies has further enhanced the gaming experience, attracting more customers to the Metaverse Gaming market.

Trends in the market: One of the key trends in the Metaverse Gaming market in the United States is the rise of esports. Esports refers to competitive video gaming, where players compete against each other in various games. Esports has gained immense popularity in the United States, with professional leagues, tournaments, and even dedicated esports arenas being established. The Metaverse Gaming market has capitalized on this trend by providing platforms and virtual spaces for esports events, allowing players and fans to come together in a virtual environment. Another trend in the Metaverse Gaming market in the United States is the integration of blockchain technology. Blockchain technology enables secure and transparent transactions, which is particularly important in virtual economies within the Metaverse. By utilizing blockchain, players can trade virtual assets, such as in-game items and currencies, with confidence. This trend has not only enhanced the gaming experience but has also created new opportunities for players to monetize their virtual activities.

Local special circumstances: The United States has a well-developed gaming industry, with a large number of game developers and publishers based in the country. This has created a favorable environment for the growth of the Metaverse Gaming market, as there is a constant influx of new and innovative games. The presence of major gaming companies in the United States has also contributed to the development of the Metaverse Gaming market, as these companies have the resources and expertise to create high-quality virtual experiences.

Underlying macroeconomic factors: The strong economy of the United States has played a significant role in the development of the Metaverse Gaming market. With a high disposable income and a culture that embraces technology and entertainment, consumers in the United States are willing to invest in the latest gaming technologies and experiences. Additionally, the increasing adoption of high-speed internet and the widespread availability of smartphones have made it easier for consumers to access and participate in the Metaverse Gaming market. In conclusion, the Metaverse Gaming market in the United States is experiencing growth and development due to customer preferences for immersive and interactive gaming experiences, the rise of esports, the integration of blockchain technology, the presence of a well-developed gaming industry, and the strong macroeconomic factors in the country.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.