Market Insights Advertising & Media Metaverse

Metaverse Virtual Assets

United States

The Metaverse Virtual Assets market is estimated to reach a value of €1.0bn by 2024.
It is projected to experience an annual growth rate (CAGR 2024-2030) of 17.34%, resulting in a market volume of €2.6bn by 2030.
The United States is the primary contributor to this market, generating the majority of the projected market volume of €1.0bn by 2024.
In terms of users, the Metaverse Virtual Assets market is expected to have approximately 4.2m users users by 2030.
The user penetration rate is anticipated to be 1.1% in 2024 and is projected to increase to 1.2% by 2030.
The average Value per user (ARPU) is expected to be €0.2k.
The United States is witnessing a surge in demand for Metaverse Virtual Assets, with investors actively participating in auctions and sales.

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Analyst Opinion

The Metaverse Virtual Assets market in United States is experiencing significant growth and development due to several factors.

Customer preferences: Customers in the United States are increasingly interested in virtual assets within the metaverse as a means of enhancing their online experiences. The ability to own and trade virtual assets, such as virtual real estate, digital artwork, and virtual currencies, has become an appealing form of self-expression and investment. Customers are drawn to the unique and immersive nature of the metaverse, which allows them to explore new virtual worlds and interact with other users in a way that traditional online platforms cannot replicate.

Trends in the market: One of the key trends in the Metaverse Virtual Assets market in United States is the rise of non-fungible tokens (NFTs). NFTs have gained significant popularity as a form of virtual asset ownership, enabling customers to buy, sell, and trade unique digital items. This trend has been fueled by the growing interest in digital art and collectibles, as well as the ability to monetize virtual assets through NFT marketplaces. Additionally, the integration of blockchain technology has provided a secure and transparent platform for the trading of virtual assets, further driving the adoption of NFTs in the metaverse. Another trend in the market is the emergence of virtual real estate as a valuable asset within the metaverse. Customers are investing in virtual land and properties, creating virtual businesses and communities, and generating income through virtual transactions. This trend is driven by the desire for individuals and businesses to establish a presence in the metaverse and capitalize on the opportunities it offers. Virtual real estate has become a sought-after commodity, with prices for desirable locations and properties increasing as demand grows.

Local special circumstances: The United States has a well-established digital economy and a strong tech-savvy population, which has contributed to the growth of the Metaverse Virtual Assets market. The country is home to many tech companies and startups that are driving innovation in the metaverse space. Additionally, the United States has a large online gaming community, which has served as a gateway for many individuals to explore virtual worlds and engage with virtual assets. The presence of influential celebrities and artists who have embraced NFTs and virtual assets has also helped to popularize the market among a wider audience.

Underlying macroeconomic factors: The development of the Metaverse Virtual Assets market in United States is supported by favorable macroeconomic conditions. The country has a strong and stable economy, which provides individuals with the disposable income to invest in virtual assets. Additionally, the increasing digitization of various industries and the shift towards remote work and online activities have accelerated the adoption of virtual assets. As more people spend time in virtual environments, the demand for virtual assets is expected to continue growing. In conclusion, the Metaverse Virtual Assets market in United States is experiencing rapid growth and development driven by customer preferences for immersive online experiences, the rise of NFTs and virtual real estate, local special circumstances such as a strong digital economy and tech-savvy population, and underlying macroeconomic factors such as a stable economy and increasing digitization. This market is poised for further expansion as more individuals and businesses recognize the value and potential of virtual assets in the metaverse.

Methodology

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.