Market Insights Advertising & Media Sports American Football

American Football Ticket Sales - China

China

Revenue in the American Football Ticket Sales market is projected to reach €23.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.44%, resulting in a projected market volume of €33.35m by 2029.
In global comparison, most revenue will be generated in the United States (€3,331.00m in 2024).
The average revenue per user (ARPU) in the American Football Ticket Sales market is projected to amount to €42.81 in 2024.
In the American Football Ticket Sales market, the number of users is expected to amount to 0.6m users by 2029.
User penetration in the American Football Ticket Sales market will be at 0.0% in 2024.

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Analyst Opinion

The American Football ticket sales market in China has seen modest growth due to factors such as limited interest in the sport among Chinese consumers, lack of established domestic teams, and competition from other popular sports. Despite this, the market has still experienced slight growth driven by increasing popularity of the sport globally and efforts to promote American football in China.

Customer preferences: As American football gains popularity in China, ticket sales have seen a steady increase. This can be attributed to the growing trend of seeking unique and immersive experiences by Chinese consumers, who are willing to pay premium prices for access to international sporting events. Additionally, the rise of social media platforms has allowed for greater exposure of American football, appealing to the younger generation who are more globally connected and interested in diverse forms of entertainment. This has led to a shift in consumer preferences towards experiencing new and diverse cultural events, driving the growth of American football ticket sales in China.

Trends in the market: In both China and United States, there is a growing trend of using digital platforms for ticket sales in the American Football market. This trend is driven by the increasing reliance on technology for purchasing goods and services, as well as the convenience and accessibility it offers to buyers. With the COVID-19 pandemic, this trend has accelerated, as more people are turning to online ticket sales for American Football games. This shift has significant implications for stakeholders in the industry, as it presents opportunities for increased revenue and improved customer experience. Additionally, it allows for easier data collection and analysis, resulting in better marketing strategies and targeted sales. As this trend continues to grow, it is expected to have a lasting impact on the American Football Ticket Sales Market within the Sports Market.

Local special circumstances: In China, the American Football ticket sales market is strongly influenced by the countrys growing interest in American culture and the popularity of online ticket purchasing options. Additionally, cultural factors such as collectivism and a deeply-rooted love for sport contribute to the success of American Football events in the market. On the other hand, in the United States, the market for American Football ticket sales is largely influenced by the countrys strong tradition and history of the sport, as well as its robust entertainment industry. Government regulations regarding stadium capacities and fan safety also play a significant role in shaping the American Football ticket sales market in both countries.

Underlying macroeconomic factors: The American Football Ticket Sales Market is heavily impacted by macroeconomic factors such as consumer spending, employment rates, and overall economic stability. In China, as the economy continues to grow and more citizens enter the middle class, the demand for American football tickets is expected to increase. Similarly, in the US, a strong economy and low unemployment rates have led to higher disposable income for consumers, which also contributes to increased ticket sales. These macroeconomic indicators serve as key drivers for market growth and play a significant role in shaping the American Football Market within the Sports Market.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.