Market Insights Advertising & Media Sports Baseball

Baseball Media - China

China

Revenue in the Baseball Media market is projected to reach €69.36m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.03%, resulting in a projected market volume of €69.47m by 2029.
In global comparison, most revenue will be generated in the United States (€5,412.00m in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to €1.80 in 2024.
In the Baseball Media market, the number of users is expected to amount to 40.1m users by 2029.
User penetration in the Baseball Media market will be at 2.7% in 2024.

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Analyst Opinion

The Baseball Media Market in China has been steadily declining, with negligible growth rate impacts. This can be attributed to factors such as saturation in the market, lack of innovative media offerings, and decreased interest in traditional media. However, new developments and digital technologies may provide opportunities for growth in the future.

Customer preferences: As technology continues to advance in China, so does the popularity of online streaming services for watching baseball games. With the rise of social media, there is also a growing trend of online communities and forums dedicated to discussing and sharing updates on the latest baseball games. Additionally, there has been an increase in demand for personalized and interactive content, such as virtual reality experiences and live streaming games through mobile devices. This shift towards digital media consumption is fueled by the convenience and flexibility it provides to consumers, as well as the desire for more immersive and interactive experiences.

Trends in the market: In China, the Baseball Media Market is seeing a significant increase in online streaming of baseball games, with more viewers turning to digital platforms for their sports consumption. This trend is fueled by the rising popularity of mobile devices and the increasing demand for convenient and on-the-go entertainment options. As a result, media companies are shifting their focus to digital platforms and investing in technology to enhance the viewing experience. This trend has potential implications for industry stakeholders, such as increased competition among media companies and a greater need for quality content to attract and retain viewers. Additionally, this shift towards digital platforms also presents opportunities for monetization through advertisements and sponsorships.

Local special circumstances: In China, the Baseball Media Market within the Sports Market is heavily influenced by the countrys unique cultural interests and regulatory policies. Chinese audiences are avid sports fans, with a particular interest in football and basketball, but with an increasing interest in baseball due to the success of the Chinese baseball team in international competitions. Additionally, strict government controls on foreign media have led to the emergence of domestic sports media companies with a strong focus on live streaming and social media promotion. These factors have contributed to the growing demand for comprehensive and engaging coverage of baseball in China.

Underlying macroeconomic factors: In China, the Baseball Media Market within the Sports Market is heavily influenced by macroeconomic factors such as government policies, GDP growth, and consumer spending habits. As the Chinese economy continues to expand, with a growing middle class and increasing disposable income, there is a significant potential for growth in the baseball media market. Moreover, government initiatives to promote sports and media industries, along with the rise of digital media and technology, are creating a favorable environment for the market to thrive. Additionally, the growing popularity and investment in baseball at both amateur and professional levels are expected to contribute to the overall health of the market in China.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.