Market Insights Advertising & Media Sports Soccer

Soccer Media

China

Revenue in the Soccer Media market is projected to reach €95.19m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.53%, resulting in a projected market volume of €118.80m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€7,267.00m in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to €0.79 in 2024.
In the Soccer Media market, the number of users is expected to amount to 131.1m users by 2029.
User penetration in the Soccer Media market will be at 8.4% in 2024.

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Analyst Opinion

The Soccer Media market in China is seeing minimal growth due to various factors such as limited digitalization, lack of awareness among consumers, and the dominance of traditional media. These factors are impacting the countrys overall Sports market and hindering its potential for growth.

Customer preferences: With the growing popularity of soccer in China, the Soccer Media Market within the Sports Market is also experiencing significant growth. One emerging trend is the increase in demand for online streaming services, as consumers seek convenient access to live and on-demand soccer games. Additionally, the rise of mobile devices and social media has created a new platform for soccer content consumption, with a growing number of young fans using these platforms to engage with their favorite teams and players. This shift towards digital and mobile consumption is also attributed to the younger, tech-savvy demographic in China, demonstrating a shift in consumer preferences towards more accessible and interactive forms of media consumption.

Trends in the market: In Chinas Soccer Market, there is a growing trend of utilizing social media platforms to engage with fans and promote matches. This includes live streaming of games, creating fan communities on messaging apps, and leveraging influencer marketing. In addition, there is a shift towards digital sponsorships and endorsements, with companies using social media to tap into the large and dedicated fan base. These trends are significant as they provide a more direct and personalized way of reaching fans, and have the potential to increase revenue for clubs and players. However, there is also the risk of oversaturation and lack of quality control in these new media channels. Industry stakeholders should carefully consider the impact of these trends on their marketing strategies and adapt accordingly.

Local special circumstances: In China, the Soccer Media Market is heavily influenced by the countrys massive population, which has a strong interest in soccer and a growing appetite for digital media. Additionally, strict government regulations on traditional media ownership and content have created a unique landscape for online soccer media platforms. Furthermore, the countrys vast geographical size and varying cultural preferences also play a significant role in shaping the dynamics of the Soccer Market within the Sports Market. These factors have led to a highly competitive and rapidly evolving market, with a diverse range of platforms catering to the diverse needs and interests of Chinese soccer fans.

Underlying macroeconomic factors: The Soccer Media Market of the Soccer Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, technological advancements, and government policies. As one of the largest and most technologically advanced countries, Chinas economic health has a significant impact on the growth of the Soccer Market. The countrys increasing middle class and rising disposable income, combined with its strong government support for sports and media, have created a favorable environment for the Soccer Media Market to thrive. Additionally, Chinas growing influence in the global Sports market and its large population of avid soccer fans are also contributing to the overall growth of the Soccer Media Market in the country.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.