Market Insights Advertising & Media Sports

American Football

Worldwide

Revenue in the American Football market is projected to reach €25.25bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.14%, resulting in a projected market volume of €35.65bn by 2029.
In global comparison, most revenue will be generated in the United States (€23,960.00m in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to €114.10 in 2024.
In the American Football market, the number of users is expected to amount to 263.1m users by 2029.
User penetration in the American Football market will be at 2.9% in 2024.

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Analyst Opinion

The American football market within the sports industry has seen modest growth due to factors such as increasing popularity of digital media, rising demand for merchandise, and the convenience of online ticket sales. However, the overall growth rate remains subdued, likely impacted by challenges such as competition from other sports and changing consumer spending habits.

Customer preferences: There is a growing interest among American football fans in incorporating technology into their sporting experience. With advancements in virtual and augmented reality, fans are looking for new and immersive ways to engage with the game. Additionally, there is a growing demand for advanced statistical analysis and player tracking, providing deeper insights into the sport. The increasing emphasis on data-driven decision making and the use of technology in training and performance analysis is reshaping the way the sport is played and consumed. This trend highlights the importance of integrating technology into the American football experience to cater to the evolving preferences of fans.

Trends in the market: In todays American Football Market, there is a significant increase in the adoption of technology, with teams utilizing data analytics to improve player performance and make strategic decisions. This trend is expected to continue as advanced technologies, such as virtual reality training and augmented reality game analysis, become more accessible. This has implications for stakeholders such as teams, coaches, and players, as they seek to gain a competitive advantage. Additionally, digital fan engagement through social media and streaming platforms is on the rise, providing opportunities for sponsors and advertisers to reach a wider audience. As the Sports market becomes increasingly digitalized, innovation and technological advancements will play a crucial role in shaping the future of American football.

Local special circumstances: In the American Football Market, various local factors play a major role in shaping its dynamics. In the United States, where football is deeply rooted in the culture, it is not only a sport but a source of national pride. Moreover, the highly competitive nature of the game attracts a large number of viewers and sponsors, contributing to the markets growth. Additionally, in countries like Canada and Mexico, where football has gained popularity in recent years, different cultural backgrounds and regulations create a unique market landscape, attracting a diverse audience.

Underlying macroeconomic factors: The American Football Market within the Sports Market industry is heavily influenced by macroeconomic factors such as consumer spending, GDP growth, and government policies. Countries with strong economies and high levels of disposable income tend to have a larger market for American football, as consumers have the means to purchase tickets, merchandise, and support their favorite teams. Fiscal policies such as tax incentives for sports teams and investments in sports facilities also play a role in the growth of the American football market. Additionally, global economic trends and national economic health can impact the performance of the market, as economic downturns can lead to a decrease in consumer spending and a slowdown in the growth of the market.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.