Market Insights Advertising & Media Sports

Soccer - Worldwide

Worldwide

Revenue in the Soccer market is projected to reach €52.55bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.53%, resulting in a projected market volume of €62.51bn by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €74.26 in 2024.
In the Soccer market, the number of users is expected to amount to 0.7bn users by 2029.
User penetration in the Soccer market will be at 9.1% in 2024.

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Analyst Opinion

The worldwide soccer market is experiencing minimal growth due to a variety of factors, such as declining interest in traditional media coverage, saturation of the merchandise market, and high ticket prices. These sub-markets are affected by the increasing popularity of digital platforms for consuming soccer content, competition from other sports merchandise, and economic factors influencing consumer spending on entertainment. However, the overall market continues to expand, driven by the passion and engagement of soccer fans around the world.

Customer preferences: The growth of the soccer market has led to a rise in demand for customized sporting goods and equipment, as players and teams seek to stand out on the field. This trend is accentuated by the increasing focus on social media presence, with soccer fans seeking to emulate their favorite players on and off the field. As a result, brands are moving towards offering customizable options, catering to individual preferences and creating a more personalized soccer experience for consumers.

Trends in the market: In the worldwide Soccer Market, there is a growing trend towards integrating technology and data analysis into the sport. This includes the use of sensors and trackers in player equipment, as well as the adoption of video assistant referee (VAR) technology. Additionally, there is an increasing emphasis on fan engagement through social media platforms and eSports tournaments. As these trends continue to evolve, they have the potential to significantly impact revenue streams and marketing strategies for clubs and other stakeholders in the soccer industry.

Local special circumstances: In the Soccer Market within the Sports Market, the Spanish market has been greatly influenced by the countrys love for the sport and its strong football culture. This has led to a highly competitive market with a large number of clubs and passionate fan bases. On the other hand, in the United States, the market for soccer is steadily growing due to the increasing interest in the sport among the younger generation and the rise of professional soccer teams in major cities. This has resulted in the development of unique marketing strategies and partnerships with other American sports leagues. Additionally, the regulatory environment in various regions has shaped the governance structure and player salaries in the soccer industry.

Underlying macroeconomic factors: The growth of the Soccer Market within the Sports Market is also impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with high economic stability and strong government support for sports are experiencing a rise in demand for soccer goods and services. Additionally, the growing popularity of soccer worldwide and the increasing participation rates in the sport are driving the growth of the market. Moreover, the rise in disposable income and consumer spending on sports and related activities are contributing to the overall market growth.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.