Market Insights Advertising & Media Sports Baseball

Baseball Merchandise - Worldwide

Worldwide

Revenue in the Baseball Merchandise market is projected to reach €1.53bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.37%, resulting in a projected market volume of €1.72bn by 2029.
In global comparison, most revenue will be generated in the United States (€1,162.00m in 2024).
The average revenue per user (ARPU) in the Baseball Merchandise market is projected to amount to €16.86 in 2024.
In the Baseball Merchandise market, the number of users is expected to amount to 100.8m users by 2029.
User penetration in the Baseball Merchandise market will be at 1.2% in 2024.

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Analyst Opinion

The Baseball Merchandise Market within the Sports Market Worldwide is experiencing very slow growth, due to limited consumer spending on non-essential items and the declining popularity of traditional baseball games. This is impacting the markets growth rate, as consumers are not prioritizing purchasing baseball merchandise. The market still sees some growth due to the convenience of online purchasing and the loyalty of dedicated fans.

Customer preferences: The popularity of baseball and its merchandise has reached a global scale, opening up new markets and opportunities for businesses. With the rise of social media and online shopping, a growing number of consumers are looking beyond their local brick-and-mortar stores for baseball gear and apparel. This trend is further accelerated by the increasing popularity of international baseball tournaments and players, leading to a rise in demand for authentic and diverse baseball merchandise from various teams and countries. Additionally, the millennial and Gen Z demographics, who value unique and exclusive products, are driving the demand for limited edition and customizable baseball merchandise.

Trends in the market: In the Baseball Merchandise Market of the Baseball Market within the Sports Market, there has been a notable increase in e-commerce sales, with more consumers shopping for baseball merchandise online. This trend is driven by factors such as convenience, wide product selection, and competitive pricing. Additionally, there is a growing demand for personalized and customizable merchandise, driven by the rise of social media and influencer marketing. This trend is expected to continue in the coming years, and industry stakeholders should focus on leveraging e-commerce and customization to cater to the changing preferences of consumers.

Local special circumstances: In the Baseball Merchandise Market of the Baseball Market within the Sports Market, geographical factors play a significant role in shaping the market dynamics. In Japan, for example, baseball is the most popular sport, with a huge fan base and a strong demand for baseball merchandise. In the United States, where baseball has been a part of the cultural fabric for decades, the market is driven by nostalgia and the love for the game. Cultural influences, such as the strong following of certain teams and players, also impact the sales of baseball merchandise. Additionally, regulatory circumstances such as trade policies and tariffs can affect the availability and cost of imported merchandise, further shaping the market.

Underlying macroeconomic factors: The Baseball Merchandise Market of the Baseball Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer sentiment, income levels, and overall economic stability. Countries with a strong economy and disposable income tend to have higher demand for baseball merchandise, as consumers are more likely to spend on non-essential items. Additionally, fiscal policies and government regulations can impact the availability and affordability of merchandise, as well as the overall competitiveness of the market. National economic health, including GDP growth rates and inflation levels, can also affect consumer spending habits and overall market performance. Furthermore, global economic trends can impact the market through changes in exchange rates, trade policies, and international demand for baseball merchandise.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.