Market Insights Advertising & Media Sports Baseball

Baseball Media

Japan

Revenue in the Baseball Media market is projected to reach €0.85bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.68%, resulting in a projected market volume of €0.97bn by 2029.
In global comparison, most revenue will be generated in the United States (€5,412.00m in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to €13.09 in 2024.
In the Baseball Media market, the number of users is expected to amount to 73.2m users by 2029.
User penetration in the Baseball Media market will be at 52.8% in 2024.

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Analyst Opinion

The Baseball Media Market within the Sports Market in Japan is currently experiencing slow growth due to various factors, such as low adoption of digital technologies in the sports industry, limited health awareness among consumers, and the preference for traditional media channels. However, with the increasing popularity of online streaming services and the development of advanced digital platforms, the market is expected to grow steadily in the near future.

Customer preferences: In Japan, there has been a growing trend towards the integration of virtual reality technology and baseball media. This allows fans to experience the game in a more immersive manner, from the comfort of their own homes. Additionally, there has been an increase in the use of mobile apps and social media platforms to engage with the baseball community and access game highlights and stats. These changes are driven by the millennial and Gen Z demographics, who have a strong inclination towards technology and convenience.

Trends in the market: In Japan, the Baseball Media Market within the Sports Market has been impacted by the increasing use of social media platforms and streaming services. In recent years, there has been a rise in live streaming of baseball games on social media platforms, allowing fans to access games without being limited by geographical location. Additionally, there is a growing trend of using virtual and augmented reality technologies to enhance the viewing experience for fans. These developments have significant implications for stakeholders in the industry, including broadcasters, advertisers, and teams, as they must adapt and find new ways to engage with fans and monetize their content. As these trends continue to evolve, it will be crucial for industry players to stay at the forefront of innovation to remain competitive in the increasingly digital landscape of the Baseball Media Market.

Local special circumstances: In Japan, the Baseball Media Market is heavily influenced by the countrys strong passion for the sport, with baseball being considered the national pastime. This has resulted in a high demand for baseball-related content and coverage, leading to a competitive media landscape. Additionally, Japans advanced technology and high internet penetration have led to the rise of online streaming platforms, providing fans with convenient access to live games and other baseball content. The strict regulations in the media industry have also played a role in shaping the market, with strict guidelines on broadcasting rights and licensing agreements. This has created a unique market environment, where traditional media outlets and newer digital platforms coexist and cater to the diverse needs of the Japanese baseball fanbase.

Underlying macroeconomic factors: The Baseball Media Market of the Baseball Market within the Sports Market is heavily influenced by macroeconomic factors such as the overall health of the economy, growth potential of the Sports market, and investments in media and entertainment sectors. Countries with strong economic growth and high consumer purchasing power are likely to have a larger audience for baseball media and higher demand for related merchandise. Additionally, favorable government policies and investments in sports infrastructure can also drive the growth of the market. Furthermore, increasing globalization and technological advancements have made it easier for media companies to reach a wider audience and expand their market share. As the popularity of baseball continues to grow worldwide, the Baseball Media Market is expected to see significant growth in the coming years.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.