Market Insights Advertising & Media Sports Soccer

Soccer Ticket Sales - Japan

Japan

Revenue in the Soccer Ticket Sales market is projected to reach €248.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.57%, resulting in a projected market volume of €281.60m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€1,275.00m in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to €33.19 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 7.8m users by 2029.
User penetration in the Soccer Ticket Sales market will be at 6.1% in 2024.

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Analyst Opinion

The Soccer Ticket Sales Market in Japan has shown minimal growth due to factors like saturation in consumer market, low interest in digital purchases, and lack of technological adoption in the sports industry.

Customer preferences: As more people in Japan become interested in soccer, there has been a notable increase in demand for digital ticketing options. This trend is attributable to factors such as the younger generations digital savvy and the convenience of online purchase. Moreover, the rise in remote working and social distancing measures have further driven the preference for digital solutions among soccer fans. As a result, many sports teams and ticketing agencies are investing in digital platforms and adopting contactless options to attract and retain customers in the highly competitive soccer ticket market.

Trends in the market: In Japan, the Soccer Ticket Sales Market within the Sports Market is experiencing a rise in online ticket sales, as more consumers are turning to digital platforms for convenience and accessibility. This trend is expected to continue, with a growing emphasis on virtual and contactless ticketing options. This shift towards online sales also presents opportunities for industry stakeholders to collect and analyze data on consumer behavior, which can inform marketing strategies and improve the overall fan experience. With the ongoing COVID-19 pandemic, this trend has become even more significant, as it allows for a safer and more flexible ticketing experience. Overall, the increasing use of technology in ticket sales has the potential to significantly impact the Soccer Market and further transform the sports industry in Japan.

Local special circumstances: In Japan, soccer is deeply ingrained in the countrys culture and holds a strong fanbase. This is reflected in the high demand for soccer tickets, with some matches selling out within minutes of being released. Additionally, the unique geographical layout of Japan, with its numerous islands and mountainous terrain, has led to the popularity of local and regional teams, creating a strong sense of community and loyalty among fans. Furthermore, Japans strict regulations on ticket reselling and scalping have helped to maintain fair pricing and minimize exploitation in the market.

Underlying macroeconomic factors: The growth of the Soccer Ticket Sales Market within the Sports Market is significantly impacted by macroeconomic factors in Japan such as the overall economic health of the country, government policies, and consumer spending habits. The countrys strong focus on sports and its booming market, driven by a large fan base, has a positive effect on the demand for soccer tickets. In addition, the countrys technological advancements and support for the sports industry also contribute to the growth of the market. However, the slow economic recovery and fluctuating consumer confidence levels may have a negative impact on ticket sales. Furthermore, the countrys aging population and increasing healthcare costs may also affect consumer spending capacity and ultimately, the market growth. Overall, favorable economic conditions and government support play a critical role in driving the success of the Soccer Ticket Sales Market in Japan.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.