Market Insights Advertising & Media Sports

American Football - United States

United States

Revenue in the American Football market is projected to reach €23.96bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.34%, resulting in a projected market volume of €34.14bn by 2029.
In global comparison, most revenue will be generated in the United States (€23,960.00m in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to €193.80 in 2024.
In the American Football market, the number of users is expected to amount to 152.4m users by 2029.
User penetration in the American Football market will be at 36.2% in 2024.

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Analyst Opinion

The American Football market in the United States is facing a subdued growth rate due to various factors such as limited audience reach, declining popularity among younger demographics, and competition from other sports industries. However, the market is still expected to grow due to increasing investment in digital technologies, rising fan engagement through online platforms, and the growing demand for merchandise and ticket sales. These factors are driving the overall growth of the American Football market within the larger sports industry in the United States.

Customer preferences: Consumers in the American Football Market within the Sports Market are increasingly showing interest in sustainable and eco-friendly solutions in their athletic gear and equipment. This trend reflects the growing cultural awareness and emphasis on sustainability and environmental responsibility. With a rise in conscious consumerism and demand for environmentally-friendly products, companies in the American Football Market are incorporating sustainable materials and production methods in their offerings. This not only appeals to environmentally-conscious consumers but also aligns with their health and fitness goals as eco-friendly products are often free from harmful chemicals and toxins. Additionally, the use of sustainable materials can also improve product durability and performance, making them a popular choice among consumers.

Trends in the market: In the United States, the American Football Market is seeing a surge in popularity of fantasy football leagues, where fans can create virtual teams and compete with others. This trend is being driven by advancements in technology that allow for real-time scoring and constant engagement. Additionally, there is a growing trend of offering virtual reality experiences for fans to enhance their game day experience. This trend is expected to continue in the future, with potential implications for industry stakeholders to capitalize on the increased revenue opportunities and fan engagement.

Local special circumstances: In the United States, the American Football market is heavily influenced by the countrys deep-rooted culture of sports and its strong fan base. The NFL, as the top professional league, dominates the market, generating billions of dollars in revenue each year. The popularity and widespread reach of American Football can also be attributed to the countrys vast geographical landscape, with the sport being played at both the professional and amateur levels in various regions. Additionally, the American Football market is shaped by the regulatory landscape, with strict rules and regulations governing player safety and fair play. These factors contribute to the unique and dynamic nature of the American Football market in the United States.

Underlying macroeconomic factors: The American Football market in the United States is heavily influenced by macroeconomic factors such as consumer spending, unemployment rates, and overall economic stability. A strong economy and high consumer confidence typically lead to increased spending on leisure activities, such as attending football games and purchasing merchandise. Fiscal policies, such as tax breaks and subsidies for sports organizations, also play a role in driving the growth of this market. Additionally, factors like national economic health and global economic trends can impact the purchasing power of consumers and affect their willingness to spend on American Football-related products and experiences. Government actions, trade policies, and changes in interest rates can also have a ripple effect on the American Football market, as they can impact the costs of production and distribution for sports organizations. Overall, a stable and thriving economy can create a favorable environment for the American Football market to flourish.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.