Market Insights Advertising & Media Sports Basketball

Basketball Ticket Sales - United States

United States

Revenue in the Basketball Ticket Sales market is projected to reach €2.32bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.18%, resulting in a projected market volume of €2.46bn by 2029.
In global comparison, most revenue will be generated in the United States (€2,323.00m in 2024).
The average revenue per user (ARPU) in the Basketball Ticket Sales market is projected to amount to €131.80 in 2024.
In the Basketball Ticket Sales market, the number of users is expected to amount to 17.9m users by 2029.
User penetration in the Basketball Ticket Sales market will be at 5.2% in 2024.

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Analyst Opinion

The US basketball ticket sales market is experiencing limited growth due to factors such as declining interest in live events and the shift towards online streaming services. Despite a negligible growth rate, the convenience of online ticket purchasing and increasing awareness of the sport are driving market growth.

Customer preferences: The rising popularity of social media and online communities has led to an increase in the use of influencer marketing in the Basketball Ticket Sales Market. Millennial and Gen Z consumers are more likely to purchase tickets based on recommendations from social media influencers, creating a new avenue for promotion and ticket sales. This trend is driven by the desire for authenticity and personal connection with brands and experiences.

Trends in the market: In the United States, the Basketball Ticket Sales Market is experiencing a surge in online ticket sales as more consumers opt for the convenience and ease of purchasing tickets digitally. This trend has been influenced by the rise in the use of mobile phones for transactions and the increasing popularity of e-commerce. Furthermore, the recent shift towards mobile-only ticketing has contributed to this trend. This has significant implications for industry stakeholders as they need to adapt to changing consumer preferences and invest in digital ticketing technology to stay competitive in the market.

Local special circumstances: In the United States, the Basketball Ticket Sales Market is heavily influenced by the popularity and success of professional basketball teams like the NBA, as well as the strong college basketball culture. Additionally, the use of digital ticketing platforms and virtual ticket sales have greatly impacted the market. In contrast, in European markets, there is a greater reliance on physical ticket sales and in-person attendance, due to cultural preferences and regulations. In Asia, markets differ greatly depending on the country, with some markets prioritizing the live game experience and others focusing on the growing trend of eSports and virtual attendance options. These unique factors greatly shape the dynamics of the Basketball Ticket Sales Market within the Sports Market in the United States, setting it apart from other regions.

Underlying macroeconomic factors: The Basketball Ticket Sales Market in the United States is heavily impacted by macroeconomic factors such as the overall health of the national economy, consumer spending habits, and fiscal policies that affect disposable income. In recent years, the strong and stable economic growth in the US has led to higher consumer confidence and increased demand for entertainment and sports events, which has positively impacted Basketball Ticket Sales. Additionally, the ongoing technological advancements in ticket sales and distribution, as well as the availability of digital platforms for purchasing tickets, have contributed to the growth of the market. The countrys robust sports infrastructure, with state-of-the-art arenas and stadiums, further enhances the overall experience and attractiveness of basketball events, consequently driving ticket sales. However, any unfavorable shifts in the economic landscape, such as a recession or increase in ticket prices, can significantly impact the demand for basketball tickets.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.