Market Insights Advertising & Media Sports Soccer

Soccer Merchandise

United States

Revenue in the Soccer Merchandise market is projected to reach €1.28bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.38%, resulting in a projected market volume of €1.44bn by 2029.
In global comparison, most revenue will be generated in the United States (€1,281.00m in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to €180.00 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 7.8m users by 2029.
User penetration in the Soccer Merchandise market will be at 2.1% in 2024.

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Analyst Opinion

The Soccer Merchandise Market in the US has seen a slow growth due to several factors, such as high competition among retailers, declining interest in physical merchandise, and the shift towards online shopping. However, with the growing popularity of soccer in the country, there is potential for future growth.

Customer preferences: With the rising popularity of soccer in the United States, the demand for authentic soccer merchandise has also increased. One notable shift in consumer preferences is the growing demand for sustainable and ethically-made products. With the heightened awareness of environmental and social issues, consumers are more likely to prioritize purchasing from brands that align with their values. This trend has led to the emergence of eco-friendly and fair trade soccer merchandise, as well as a greater emphasis on transparency and responsible sourcing in the industry.

Trends in the market: In the United States, there is a notable increase in the demand for sustainable and eco-friendly soccer merchandise. Consumers are increasingly seeking products that are ethically sourced and produced, leading to more companies incorporating sustainable practices in their production processes. This trend is expected to continue as consumers become more conscious of their impact on the environment and demand more responsible products. This shift could present opportunities for companies to differentiate themselves and appeal to a growing market segment, but could also pose challenges for those unable to adapt to these changing consumer preferences.

Local special circumstances: In the United States, the Soccer Merchandise Market within the Soccer Market is heavily influenced by the countrys strong sporting culture and the popularity of professional soccer leagues such as Major League Soccer (MLS). Additionally, the countrys affluent population and high disposable income levels contribute to the demand for premium and personalized soccer merchandise. The presence of established soccer clubs, such as LA Galaxy and New York Red Bulls, also drives market growth. Furthermore, the widespread adoption of e-commerce and advancements in digital marketing techniques have played a significant role in promoting and selling soccer merchandise in the US.

Underlying macroeconomic factors: The Soccer Merchandise Market within the Sports Market in the United States is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and trade policies. With a strong and stable economy, coupled with high consumer spending on sports and leisure products, the demand for soccer merchandise is expected to remain robust. Additionally, favorable trade policies and agreements resulting in lower import tariffs may positively impact the availability and affordability of soccer merchandise in the market. However, the current pandemic and its economic impact may slow down consumer spending and affect supply chain disruptions, posing challenges to the markets growth.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.