Market Insights Advertising & Media Sports

Soccer - United States

United States

Revenue in the Soccer market is projected to reach €4.01bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.88%, resulting in a projected market volume of €4.85bn by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €201.20 in 2024.
In the Soccer market, the number of users is expected to amount to 21.8m users by 2029.
User penetration in the Soccer market will be at 5.8% in 2024.

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Analyst Opinion

The US Soccer market has seen minimal growth due to factors such as the ongoing pandemic, lack of major tournaments, and limited in-person events. However, the increasing popularity of online channels for media, merchandise, and ticket sales is expected to drive growth in the future. Additionally, the growing interest and awareness in soccer among American consumers could also contribute to the markets growth.

Customer preferences: The popularity of soccer in the United States is on the rise due to changing consumer preferences. Millennials and Gen Z are driving the demand for more personalized and interactive sporting experiences, leading to the adoption of virtual and augmented reality technologies. Additionally, there has been a surge in interest for womens soccer, with a growing number of female fans and players. This trend is further supported by corporate sponsorships and media coverage, indicating a promising future for the soccer market in the US.

Trends in the market: In the United States, the Soccer Market within the Sports Market is experiencing a growth in popularity, with a larger audience tuning in to watch games on various media platforms. This trend is driven by the rise of streaming services and the increasing global reach of top soccer leagues. Additionally, there has been an increase in corporate sponsorships and investments in soccer teams and infrastructure, especially with the upcoming 2026 FIFA World Cup being hosted in the US. These trends bode well for stakeholders, offering lucrative opportunities for media companies, advertisers, and team owners. However, it also brings challenges such as maintaining a strong fan base and ensuring a fair and competitive playing field.

Local special circumstances: In the United States, the Soccer Market within the Sports Market is strongly influenced by geographical and cultural factors. The vast size of the country and its diverse population contribute to a wide range of soccer markets from youth and amateur leagues to professional teams. Additionally, the popularity of traditional American sports such as football, basketball, and baseball can impact the growth and development of the soccer market. Furthermore, the influx of international players and teams adds a unique dynamic to the market, providing opportunities for global partnerships and collaborations. The regulatory landscape, including salary caps and player transfers, also plays a significant role in the markets dynamics and competitiveness among teams.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in the United States is greatly impacted by macroeconomic factors such as economic trends, national economic health, and fiscal policies. This can be seen in the fluctuating demand for soccer games, sports equipment, and merchandise, which are all directly impacted by the overall economic climate. Favorable economic conditions, such as a strong economy and low unemployment rates, drive consumer spending and support growth in the Sports market. On the other hand, economic downturns and unstable markets can lead to lower consumer confidence and decreased spending on non-essential items like sporting events and merchandise. Additionally, fiscal policies, such as tax rates and government spending, can also influence the Sports markets performance. For instance, tax breaks and subsidies for sports teams and stadiums can stimulate growth in the market, while austerity measures and budget cuts may have a negative impact. As such, the performance of the US soccer market is closely tied to the macroeconomic landscape, making it essential to monitor and adapt to economic trends.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.