Market Insights Advertising & Media Sports Baseball

Baseball Merchandise - United States

United States

Revenue in the Baseball Merchandise market is projected to reach €1.16bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.46%, resulting in a projected market volume of €1.31bn by 2029.
In global comparison, most revenue will be generated in the United States (€1,162.00m in 2024).
The average revenue per user (ARPU) in the Baseball Merchandise market is projected to amount to €282.10 in 2024.
In the Baseball Merchandise market, the number of users is expected to amount to 4.6m users by 2029.
User penetration in the Baseball Merchandise market will be at 1.2% in 2024.

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Analyst Opinion

In the US Sports market, the Baseball Merchandise Market has seen negligible growth due to factors such as low demand and limited purchasing power of consumers. However, with increased adoption of online shopping and growing fan interest, the market is slowly expected to see a rise in the coming years.

Customer preferences: In the Baseball Merchandise Market within the Sports Market, there has been a noticeable increase in demand for eco-friendly and sustainable products. This trend is driven by a growing awareness of environmental issues and a desire for more ethical consumer choices. Brands have responded by using recycled materials and implementing sustainable production processes, catering to a socially and environmentally conscious consumer base. Moreover, the rise in popularity of second-hand and vintage baseball merchandise reflects a shift towards more mindful and sustainable consumption habits.

Trends in the market: In the United States, the Baseball Merchandise Market is experiencing a surge in online sales as consumers turn to e-commerce platforms for convenience and safety. This trend is expected to continue as the popularity of online shopping persists. Additionally, there is a growing trend of purchasing sustainable and ethically-made baseball merchandise, as consumers become more conscious of their impact on the environment. These developments have significant implications for industry stakeholders, who may need to adapt their strategies to cater to the changing consumer behavior and demand.

Local special circumstances: In the United States, the Baseball Merchandise Market is heavily influenced by the culture of baseball being considered the national pastime. This creates a strong demand for baseball merchandise, including team apparel, collectibles, and equipment. Additionally, the strict regulations in the sports industry, such as licensing deals and exclusive partnerships, impact the availability and distribution of baseball merchandise. Furthermore, the geographical differences within the country, such as varying popularity levels of professional baseball teams in different regions, also affect the demand and sales of baseball merchandise.

Underlying macroeconomic factors: The Baseball Merchandise Market in the United States is greatly influenced by macroeconomic factors such as consumer spending trends, trade policies, and the overall economy. Changes in consumer confidence and disposable income have a direct impact on the demand for baseball merchandise. Similarly, trade policies and tariffs can significantly affect the availability and cost of imported merchandise, as many baseball products are produced overseas. Furthermore, the overall health of the U.S. economy, including factors such as inflation, interest rates, and GDP growth, also influence the baseball market and its supporting industries. As such, any fluctuations in these macroeconomic factors can have a significant impact on the performance of the Baseball Merchandise Market in the United States.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.